Transmedia vs regular cross-platform media campaign

 Jeff Gomez  “Under the traditional model, when a big movie comes out, for example, we are offered the novelization, the adaptation in comics, and the videogame version for our Xboxes. It’s the same story over and over again, so the property is essentially milked until it’s dead. The transmedia approach to this kind of narrative would give us different pieces of the narrative on different media platforms, so that we can see the movie and then explore different aspects of the characters and the world in other media. Taken as a whole, it’s a richer, deeper experience that gives us more of what we really want. But most of all, transmedia narrative by definition has a number of what we call ‘invitational’ components, where audience members are welcomed to participate by commenting on the narrative, by playing established or original characters, or even by contributing creatively to the world and the storyline.”