Saturday
Monday
WTF is social media strategy?
The title is kind of lame but the content is great, click and learn!
WTF is my social media strategy
WTF is my social media strategy
Monday
Another great transmedia case study
Fans from over 100 different countries worked together to unlock the mysterious Code of Conviction site, following a trail of Xbox Live content, surveillance camera feeds, phone messages, websites, blogs, Twitter updates, emails and YouTube videos. See below for nice little video case study.
Wednesday
World Without Oil
World Without Oil - A transmedia project
www.worldwithoutoil.org
This game/event/lesson/story/put your own word here experience ran from April 30, 2007 – June 1, 2007. It let the users, the players, be the creators and writers while puppetmasters guided, linked, collected and basically just sat back and let it go. It is a great example of a way a transmedia approach can be used to generate learning and bring people to content. The "playing" to learn idea is important in a transmedia structure, and one that has good and bad when invoked in an educational setting.
They also are trying to maintain an archive, even as the game ends. This is an important topic in transmedia, and one I think is not addressed enough….
Check these links for more information
www.worldwithoutoil.org/metafaq.htm#gameover – an overview of how to still access the game and "play"
www.pbs.org/independentlens/classroom/wwo.html - more info and lesson plans including an independent study plan for students - http://www.pbs.org/independentlens/classroom/wwo_students.html
wwolives.wordpress.com/ - the World without Oil blog – continues to follow certain topics
www.youtube.com/user/WorldWithoutOil - World without Oil YouTube channel
aspo-usa.com/2009presentations/Ken_Eklund_Oct_13_2009.pdf - some examples from the experience
www.worldwithoutoil.org
This game/event/lesson/story/put your own word here experience ran from April 30, 2007 – June 1, 2007. It let the users, the players, be the creators and writers while puppetmasters guided, linked, collected and basically just sat back and let it go. It is a great example of a way a transmedia approach can be used to generate learning and bring people to content. The "playing" to learn idea is important in a transmedia structure, and one that has good and bad when invoked in an educational setting.
They also are trying to maintain an archive, even as the game ends. This is an important topic in transmedia, and one I think is not addressed enough….
Check these links for more information
www.worldwithoutoil.org/metafaq.htm#gameover – an overview of how to still access the game and "play"
www.pbs.org/independentlens/classroom/wwo.html - more info and lesson plans including an independent study plan for students - http://www.pbs.org/independentlens/classroom/wwo_students.html
wwolives.wordpress.com/ - the World without Oil blog – continues to follow certain topics
www.youtube.com/user/WorldWithoutOil - World without Oil YouTube channel
aspo-usa.com/2009presentations/Ken_Eklund_Oct_13_2009.pdf - some examples from the experience
Crossmedia Toronto
Building on the success of their sold-out inaugural Cross Media NYC (crossmedianyc.com), Jumpwire Media is launching Cross Media Toronto on July 21, 2010.
Their goal is to bridge the gap between the different media sectors in order to share information and find new opportunities. They want the gaming people to meet the TV people, the publishing people to meet the web video people, and everyone to meet the advertising people but let’s be honest, in the end, it’s all about the money.
Don't miss this conference if you are interested in the future of advertising and entertainment!
Wednesday, July 21st, 2010 – 6:00pm – 9:30pm at the MaRS Discovery District
Their goal is to bridge the gap between the different media sectors in order to share information and find new opportunities. They want the gaming people to meet the TV people, the publishing people to meet the web video people, and everyone to meet the advertising people but let’s be honest, in the end, it’s all about the money.
Don't miss this conference if you are interested in the future of advertising and entertainment!
Wednesday, July 21st, 2010 – 6:00pm – 9:30pm at the MaRS Discovery District
Saturday
Big Games of E3 2010: THQ Goes Transmedia with Red Faction Armageddon
With THQ showing Red Faction Armageddon at E3 2010, the company is busy in the emerging transmedia world. On the heels of its announcement to adapt popular third-person, open-world action videogame franchise, Red Faction, into a television movie with the SyFy Network, THQ has cut a deal with Starlight Runner Entertainment, a New York based production company specializing in transmedia storytelling, to further develop Red Faction for extension across all major media platforms including film, television, online, mobile, books and graphic novels.
Transmedia producers Jeff Gomez and Mark Pensavalle will expand the fictional universe mythology and further develop core story elements of Red Faction by applying their proprietary, transmedia development process. As part of this process, Gomez and Pensavalle will develop a backstory that connects the previous videogames in the franchise, as well as an upcoming fourth videogame entry and the recently announced Red Faction television movie. This work lays the foundation for future iterations of the franchise across a variety of touch points.
“We were impressed by Starlight’s demonstrated track record with numerous high profile transmedia projects including Avatar, Halo and Pirates of the Caribbean,” said Danny Bilson, Executive Vice President, THQ Core Games. “In order to fully realize our vision of creating franchises that successfully transcend gaming, we’re tapping the best in the business with Jeff and his team to make our game fiction more robust and consistent across multiple media platforms.”
THQ will hold all rights to Red Faction transmedia projects and plans to work with partners to publish and distribute content outside of the videogame space. Gomez and Pensavalle will work closely with THQ’s Executive Vice President, Danny Bilson, and Director of Fiction Development, Paul DeMeo, on all creative implementations and will continue to consult on storylines and transmedia extensions for upcoming Red Faction projects. Transmedia production is set to kick off immediately.
“Red Faction has cultivated an excited and participatory fanbase over the last decade that is eager to engage and learn more about the Red Faction world, characters, and storylines,” said Jeff Gomez, Transmedia Producer and CEO of Starlight Runner Entertainment. “Danny Bilson is a thought-leader in the videogame and entertainment space and a big advocate of transmedia storytelling - we are thrilled to be working with him and his team to create content that will excite the Red Faction community by allowing them to discover the secrets of the Red Faction universe.”
Jeff Gomez and Mark Pensavalle will be credited as Transmedia Producers on the project and are the first producers to claim the credit since it was ratified, with guidance from Gomez, by the Producer’s Guild of America in early April 2010.
Red Faction is a third-person, open-world shooter set on Mars, 50 years after the events of the original Red Faction. Players take on the role of freedom fighter Alec Mason, with the newly re-established Red Faction movement, as they battle for liberation from the oppressive Earth Defense Force (EDF). The third game in the franchise, Red Faction Armageddon, will ship in March 2011.
Transmedia producers Jeff Gomez and Mark Pensavalle will expand the fictional universe mythology and further develop core story elements of Red Faction by applying their proprietary, transmedia development process. As part of this process, Gomez and Pensavalle will develop a backstory that connects the previous videogames in the franchise, as well as an upcoming fourth videogame entry and the recently announced Red Faction television movie. This work lays the foundation for future iterations of the franchise across a variety of touch points.
“We were impressed by Starlight’s demonstrated track record with numerous high profile transmedia projects including Avatar, Halo and Pirates of the Caribbean,” said Danny Bilson, Executive Vice President, THQ Core Games. “In order to fully realize our vision of creating franchises that successfully transcend gaming, we’re tapping the best in the business with Jeff and his team to make our game fiction more robust and consistent across multiple media platforms.”
THQ will hold all rights to Red Faction transmedia projects and plans to work with partners to publish and distribute content outside of the videogame space. Gomez and Pensavalle will work closely with THQ’s Executive Vice President, Danny Bilson, and Director of Fiction Development, Paul DeMeo, on all creative implementations and will continue to consult on storylines and transmedia extensions for upcoming Red Faction projects. Transmedia production is set to kick off immediately.
“Red Faction has cultivated an excited and participatory fanbase over the last decade that is eager to engage and learn more about the Red Faction world, characters, and storylines,” said Jeff Gomez, Transmedia Producer and CEO of Starlight Runner Entertainment. “Danny Bilson is a thought-leader in the videogame and entertainment space and a big advocate of transmedia storytelling - we are thrilled to be working with him and his team to create content that will excite the Red Faction community by allowing them to discover the secrets of the Red Faction universe.”
Jeff Gomez and Mark Pensavalle will be credited as Transmedia Producers on the project and are the first producers to claim the credit since it was ratified, with guidance from Gomez, by the Producer’s Guild of America in early April 2010.
Red Faction is a third-person, open-world shooter set on Mars, 50 years after the events of the original Red Faction. Players take on the role of freedom fighter Alec Mason, with the newly re-established Red Faction movement, as they battle for liberation from the oppressive Earth Defense Force (EDF). The third game in the franchise, Red Faction Armageddon, will ship in March 2011.
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